How do you balance content creation with relaxation?
“This is probably the thing we struggle with most. To be perfectly honest, the only way we can take a “holiday” or have a resting trip, is if we force ourselves, meaning leaving the camera gear at our hotel, going offline, and really staying present.
“It’s harder than it seems, and this year we’ll probably only have one or two weeks like this – the rest of the time we’re on assignment, or editing at our apartment or hotel.”
What marketing tools help with your brand and business?
“We keep it quite simple. Instagram is our biggest driver of new business – our feed is our portfolio, so people and clients that are drawn to our work will reach out through it.
“We manage and plan our feed with Mosaico, and do all our post-production in Lightroom, Photoshop, Premier Pro (for Stevo) and Final Cut Pro (for Chanel).
“We of course have Linktree to gather all our links on Instagram, and on a practical level, we use Google Sheets to manage our entire travel calendar, client content calendars, and our budget.
“Our website is built through WordPress, and we use the Apple Notes app for all our written work – to-do lists, blog posts, invoice and payment tracking, FAQ responses…and everything else!