What’s the audience?
“nofilter is for influencers, creators, the people who work with them, and the people who follow them. It’s an inside view of the industry that provides fresh insight for professionals and aspiring professionals in the space, with content that’s useful for people who want to take their work and their careers to the next level.
“But it’s also for the fans, whether it’s giving them exclusive access to talent through in-depth personal interviews or engaging their passions with smart commentary and tips on trends and up-and-comers.”
What’s your background? What angle are you coming at this from?
“I was most recently executive editor at Billboard magazine, where I booked and edited cover stories and features on stars like Ariana Grande and Post Malone as well as executives like Jeff Bezos and Lucian Grange. Before, that I was the chief music critic at Entertainment Weekly, and I’ve written about music for magazines since I was in college. I’ve also run media websites before that was really a thing, starting with my first job as online managing editor at The Village Voice in 2004.