Founded in Wellington 26 years ago, Coffee Supreme might be a small team, but now spread across New Zealand, Australia and Japan, not only does it have a big heart, its coffee is adored globally.
It also happens to be the beans we use in the Linktree office, so we were super delighted when Coffee Supreme signed up to Linktree. You could say they already power 50% of the work that goes on around here!
These guys lead with their values – something that comes through in every interaction, whether that’s with the barista in one of their outposts, in the packaging on your bean subscription, or in the tone they set online through communications.
As they put it, “Coffee brings us together around the staff lunchroom, around our different neighbourhoods, together with customers, friends, and family. It brings us together with people who live in different countries and come from different walks of life, yet all speak the same language – the language of goodness, in good company.”
Those are the kinds of values we at Linktree can get behind. Let’s see how they impact marketing the brand. Over to Sophie!
As coffee roasters, have you felt the online explosion of coffee?
“It’s awesome. We love seeing our products, coffee shops and wholesale partners on the ‘gram. Also, it’s a super easy way for us to spread the word about new openings. It feels pretty special to be able to support our wholesale partners like this.”
Branding is critical in the competitive coffee industry and you guys are world-class. What makes your brand stands out?
“First of all, thank you! I think we found our aesthetic and tone early on in the piece and we’ve stuck with them since. Thanks to our pro Brand Dept., we do everything in-house. I reckon this plays a key role, everything that leaves their office has Supreme’s fingerprints all over it.”