In many ways, people are being forced to change their product when they don’t even know if people will still buy it. But there are glimmers of hope.
Some businesses are adapting
You’ve noticed it. The businesses you used to rely on are finding ways to get their product to you without you having to lift a finger. Or they’re changing their focus completely.
The fashion industry is a great example. Once upon a time, labels would pay models to show off their clothes. Now, they’re experimenting with loungewear, models are becoming influencers from home and CGI models have become a socially-responsible option.
It’s happening in entertainment, too. Performers are live streaming. Party-goers are video conferencing. Major celebrities are keeping up with their fans via podcasts. And honestly, it’s a far cry from what people are used to.
Even businesses that benefited from more people at home have had to make major changes. Zoom had to beef up its data centers to handle all the new traffic. Pinterest is shifting the way it communicates. Here at Linktree, we changed our internal culture from one that plans comms months in ahead, to one that brainstorms daily.
This is because our audience is mostly freelancers and side-hustlers who link off to multiple places.
It’s way more difficult for you guys now
Sure, it’s great that big businesses are changing their focus, switching to online platforms and finding easier ways to get their product to you. But if you work for yourself or you were let go from your main gig, you now have to deal with a flooded market and a decreasing client list. We reached out to creators within our Linktree community to find out more.
Jon Bailey (also known as @EpicVoiceGuy), is a professional voice actor probably best known for Honest Trailers. We asked him how things were going as a voice artist and impressionist during the pandemic. He said this:
“Several of my regular voiceover sessions have been cancelled and/or postponed because they can’t be together to make what I would be promoting. I already worked from home most of the time but now I’m home 24/7 having to homeschool a 12 year old and three teenagers, one of which is Autistic and Mom and I aren’t trained special needs educators.”