10 inspiring personal brand examples and strategies behind them

Whether you’re into sweats and sneakers or designer bags, everyone has their go-to style. It’s a highly personal and ever-evolving aspect of your identity and self-expression.

Your style doesn’t stop at what you wear. If you’re a content creator, your personal brand does the same thing: showcase your individuality, attitude and mission. It helps people easily recognize and remember you and what you bring to the table, which is essential in the saturated and competitive digital landscape.

We’ll break down what a personal brand is, why you should develop yours and 10 inspiring personal brand examples to help you make a lasting impact online.

What is a personal brand?

Your personal brand is the story you tell and the way you present yourself to the world. Through your personal brand, you can forge meaningful connections with your target audience and distinguish yourself from the competition. It’s the key to showcasing your unique qualities, skills and expertise.

An effective personal brand offers several essential components:

• Specific knowledge: Your brand should demonstrate an in-depth understanding of an industry or a particular topic, making you a go-to resource for relevant information, is key to a brand.
• Unique perspective: A distinct point of view sets you apart and makes your insights valuable and memorable.
• Authentic personality: Your genuine self should shine through to show followers that your interactions are meaningful.
• Consistent content creation: Regular content keeps your audience engaged and informed and helps establish your authority in your field.

Why should you develop a branding strategy?

A personal brand can help you differentiate yourself in the saturated digital environment, leading to better engagement and an increased follower count. Here are three more reasons to develop your personal brand:

1. Credibility and trust: When you consistently deliver value and maintain a cohesive online presence, people are more likely to trust your expertise and opinions.
2. Professional opportunities: A well-defined personal brand representing your unique value proposition can open doors to new opportunities, attracting sponsorships and collaborations with creators and brands who align with your values and interests.
3. Personal development: Crafting a personal brand often requires a deep self-awareness and understanding of your values, strengths, and goals, which can be a catalyst for personal growth and self-improvement.

10 personal brand examples to inspire you

If you’re struggling to conceptualize your personal brand, here are 10 great individual brand examples from creators’ websites for inspiration:

1. Daphne Oz

A food journalist, television host, and author, Daphne Oz has gained recognition among television viewers for her content. Her posts range from effortless, confidence-boosting culinary creations to health-conscious adaptations, and all of them share her philosophy of living life to the fullest.

Her aesthetic and personal brand has an old-school Hollywood feel, showing audiences what they can expect from her — timelessly elegant style, recipes, and lifestyle advice.

2. Meghan Rienks

An influencer and podcaster, Meghan Rienks’ personal brand is reflected in her color palette, font, fun aesthetic and tone of voice. Her website uses phrases like “XOXO, gossip girl,” which gives us some idea of her target demographic (which overlaps with the show “Gossip Girl – primarily young women”).

Not only does her website design reveal a lot about her personality, but she also carries her brand throughout her social media and website – feminine, relatable and cheeky with a bio on X (formerly Twitter) that reads “depressed Leo, will bully you.” Her mention of astrology helps draw in her audience again to foster connection with other Leos or astrology enthusiasts.

3. Jessica Yellin

Jessica Yellin is an award-winning journalist whose personal brand is all about sharing important news without the fluff. On her website, she shares her experience as CNN’s Chief White House Correspondent and mentions prominent political figures (like U.S. presidents) who she’s interviewed to enhance her credibility. On her site, titled “News Not Noise,” she clearly describes her mission: using the news to “give you information, not a panic attack.”

4. Kyle Hanagami

Kyle Hanagami is a choreographer whose website and social media accounts represent his laid-back personal brand. His press features and list of A-List singers he’s worked with establish his credibility as a world-renowned choreographer.

Kyle’s mission to “help make the art form light up in every household” is displayed on his website, helping him connect emotionally with his fans and lovers of dance. The background image shows Kyle in a cozy, warm yellow and pink knit, portraying him as stylish and approachable, lighting up the website.

5. Julia Gisella

Julia Gisella is an artist and social media influencer with millions of fans on Instagram, TikTok and YouTube. You can see a cohesive brand design on her website and social media pages, which helps build trust with her audience by reinforcing her digital identity. Her illustrations and painting use similar bright, playful colors to draw in audiences, and the vibrant colors of her branding support this.

6. Daniel Labelle

As one of the top 100 U.S. influencers on TikTok, Daniel Labelle has amassed a following of more than 59 million subscribers across his social media channels. With more than 12 billion views on YouTube, his website quickly directs visitors to his YouTube channel.

The design of his site and brand is simple and matches his fun content, focusing on making people laugh with slapstick comedy and pranks. The same colors, tone of voice, and energy on his site carry over to his YouTube and social media accounts. From the simple but fun color palette to the silly paint splatter on the homepage, Daniel uses his brand to hint toward his humor.

7. Kevin Morby

Kevin Morby is a musician whose personal brand reflects his slightly melancholy style and dark, moody aesthetic.

Consistency is associated with authenticity and transparency. Kevin Morby’s brand is consistent across all channels, his website, social media profiles, and live performances – utilizing similar tone of voice, visual elements and message. As a musician, Kevin’s site uses plain white font to match the vibe of his music.

8. Alyson Stoner

Alyson Stoner is a performer, author and podcaster using her notoriety as a former Disney star to educate people about mental and physical health issues and the benefits of mind-body movement.

Her website and social media channels have a calm, warm aesthetic that’s equal parts playful and relaxing, like her mission, which focuses on mindfulness, movement and motivation. Her tone of voice and message match her personality: vibrant but welcoming, encouraging followers to become part of her online community.

9. Frankie Lapenna

Widely known as “the green screen guy,” Frank Lapenna is a social media influencer and content creator who posts comedic skits.

On his website, his personal statement is “doing things different around here,” and his social media bios say “built differently.” Frank is definitely different – his experiments with the green screen have earned him 1.8 million followers, thanks to a well-defined content niche and his vibrant personality. Even his website’s background video – featuring a reel of him wearing his green screen and several slapstick accidents – helps prove to the audience that he really is that funny.

10. Fred Minnick

Fred Minnick is a wine and spirits writer whose passion for bourbon and whisky is evident from his website’s dark color palette, vintage aesthetic and font reminiscent of a spirit bottle label. This dark, moody atmosphere matches the depths of a rocks glass full of Fred’s favorite spirits: timeless, balanced and sophisticated.

Using branding elements that match the spirits he reviews communicates that Fred, like the brands he works with, is both serious and consistent when it comes to high-quality drinks.

What is a brand statement for individuals?

If you aren’t ready to build a website but want to identify the central values of your personal brand, start by writing a statement. A personal branding statement is like a catchphrase or tagline that expresses who you are, what you do, and what you stand for. It’s a great way to reinforce your personal brand.

Here are two personal brand statement examples that hit the nail on the head:

• “Separating the news from the noise” — Jessica Yellin, speaker, author, former CNN Chief White House correspondent.
• “I believe everyone deserves to feel safe, comfortable and confident in their mind and body.” — Alyson Stoner, performer, mental health advocate.

Frequently asked questions

Next, discover answers to two commonly asked questions about personal brands.

1. How do you write an impactful personal brand statement?

To write a personal brand statement, start by defining your unique skills, values, and passions — tell people what makes you stand out. Then, articulate a clear and concise statement that encapsulates who you are and what you offer. It should resonate with your target audience and communicate your value proposition.

2. What are the types of personal branding?

Personal brand types usually fall into one of these six personas:

• Altruist: Helps others through actions and considerate personal relationships.
• Careerist: Focuses on professional advancement, using platforms like LinkedIn.
• Hipster: Embraces individuality and shares new experiences.
• Boomerang: Shares controversial content to provoke, even when they disagree with it.
• Connector: Unites people through extensive networks driven by creativity for validation and satisfaction.
• Selective: Curates and shares information for specific audiences, renowned for their resourcefulness.

Reinforce your personal brand with Linktree

Fortify your personal brand and make it easy for your followers to find you on various platforms by joining Linktree and including a Linktree URL in your social media bios. It acts as a hub that connects to your entire online presence, making it simple for your audience to access all your accounts and allowing you to effortlessly promote and grow your personal brand.

To learn more about building an irresistible brand, check out the Linktree blog. Find personal website examples, learn how to grow your audience, make money posting on social media and become a paid influencer.