Streamline your Linktree to ensure it isn’t another distracting online destination. Use clean styling, clear button copy and a controlled number of CTAs (call to actions, or buttons). Rather than having 24 links on your Linktree, 4-6 options should result in higher conversions.
Make it discoverable
In a Marie Kondo’d closet, things are folded and ordered to make items easy to find. In the same way, we’ve got to make your Linktree discoverable. As a first step you’ll help it be discovered if you put your Linktree URL in all the important places: bio links across social platforms, in your email newsletters and on your portfolio.
To make your Linktree more discoverable on search engines like Google, you can also set custom meta within your Linktree admin. This means using keywords that concisely summarise your content and encourage audiences to click on your Linktree page within search results. You’ll find customizable meta tags and descriptions in Settings, as well as a guide how to use them in the Linktree Support Center.
Does it spark joy?
The last part of our analogy, fear not. Marie Kondo tells her declutter-ers to hold each item and ask themselves if doing so ‘sparks joy’. If the answer is no, the item gets canned. No kidding – it’s brutal but so is life.
And this is the part where you need to get rid of the links that aren’t converting into clicks. Using Linktree Clicks & Views analytics, you’ll be able to see which links convert over their lifetime, and which aren’t sending traffic your way. If you’re using PRO, you’ll even see a CTR (click through rate) and day-by-day analysis. If they aren’t sparking joy for your audience, can them!
You don’t have to replace the link with another if you don’t have more content to fill your Linktree – remember, fewer options may in fact convert better. Just don’t forget to thank it before saying goodbye…